BAS
is focused on enabling its accounting partners to provide
affordable, reliable professional accounting and bookkeeping
services to the U.S. domestic small-to-medium-sized business
(SMB) market.
The SMB market can be defined by size--25-100 employees.
It can be further defined by a smaller category: SOHO-small
office/home office, with 1-25 employees. SOHO refers to
the small business or business-at-home user. |
According
to AMI-Partners' 2002 U.S. Small Business Market Opportunity
Assessment, small businesses have 1-100 employees, are
non-residential organizations and represent over 95 percent
of the entire U.S. business universe. Currently 7.584
million entities make up the U.S. small business market,
and the number of U.S. SBs is growing at approximately
2 percent annually. Approximately one million new businesses
are started every year in the United States (though about
80 percent of all new businesses fail within five years).
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It is BAS's goal to help these companies stay in business.
Business owners and managers need the right financial
information, at the right time, to properly manage their
business affairs. Financial information is the life-blood
of any profitable business. It is the way to measure the
health, growth and trends of a company at any point in
time.
Small businesses typically prefer to do business with
a larger company's product (at this time, 85 percent of
small businesses use Intuit's QuickBooks, which BAS supports),
but they don't like paying the premium price tag. That
is when it becomes important to detail the benefits, short
and long term.
The sale of high technology products and services is fueled,
to a great extent, by SMBs. They are successful often
through the use of such technology. Security and infrastructure
consolidation are of particular interest to the this market,
as is the use of the right software.
The SMB entrepreneur generally wants the latest, greatest
and fastest equipment, and this market has always benefited
from high technology, allowing it to compete on a level
playing ground with the bigger companies.
In today's rapidly changing business environment, the
effective use of technology is becoming more critical
than ever in the battle to stay ahead of the competition.
Connecting to the Internet, and networking workers, is
pivotal to any organization's ability to share information
and to communicate with customers on a global scale.
Typical SMB owners may not have in-house staff with the
training, expertise or the financial resources to use
technology effectively in order to help the company compete
against larger firms. BAS can help an organization, regardless
of its size, make use of the same technology that major
corporations use every day.
BAS puts small companies on the cutting edge of technology
as easily as plugging in a phone line. BAS customers don't
have to spend thousands of dollars and months of aggravation
to make their systems perform. BAS says to the SMB owner:
"Let BAS take care of the details while you take care
of business."
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